How to Choose a Domain Name
It’s not always easy to know how to find a domain name of your choice, as most popular names are already booked. In some cases, you might have the option to purchase a domain name that belongs to someone else, but that’s not always recommended.Be careful when selecting a domain name, as changing it later can be a hassle. In this article, we’ll tell you how to choose a domain name and how to find a domain.
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Stay Relevant to What You DoIn an ideal scenario, the URL should be yourbusinessname.com or yourname.com; however, that may not always be possible since there might be other businesses with the same name. If it’s a new business and you do not already have a name, then consider making minor changes to the name such as a unique spelling. Business, for example, can be turned into Bizness. The name, however, should be easy to remember and spell. Do not go for a name like business.com or bizinix.com.
Use a Keyword if You CanAssuming the name of your business is not available, you should look for alternatives such as names that include a keyword that’s relevant to your business. For example, you can use words like ‘digital marketing’ or ‘online marketing’ in the URL if you offer internet marketing services. You will not have to use the name of your business in the URL because the keyword will make it obvious.
Select a Good ExtensionMost people opt for .com as it’s considered the ultimate option, but it’s not your only choice. There are several other domain extensions including .net and .org. A .com domain is easier to remember. Plus, a large number of internet users tend to type “.com” at the end of every domain without thinking about it. Moreover, more smartphones have a .com option, which makes it easier to access sites. However, other options might be more suitable in some cases.
- Educational institutions can go for .edu
- Businesses can go for .biz
- Government organizations can go for .org or .gov